Increase in reservations over 8 weeks.
Signature Case Study
Riverton Grill
Family Restaurant Reservation Boost
A conversion-first redesign for a family restaurant that needed more online reservations, clearer event visibility, and a stronger mobile booking path.
Reservation Flow
Menu Architecture
Event Landing Modules
Mobile Conversion
Time to first booking action from homepage.
Lift in event-night table booking conversions.
Online reservations over 8 weeks.
Faster first booking click.
Higher event-night table bookings.
From Static Menu Site to Booking Engine
The original website looked acceptable but did not guide visitors to reserve. Key booking actions were buried, event nights lacked dedicated pathways, and menu pages were too dense for fast mobile decisions.
- Before: buried reservation controls and weak event visibility.
- After: clear reservation hierarchy, event modules, and intent-led navigation.
Built for Fast Dining Decisions
The first viewport now answers three immediate questions: what this place is known for, how to reserve quickly, and what to expect tonight. Supporting sections are arranged by guest behavior, not internal business structure.
Meal-Intent Navigation
Menu content was restructured by lunch, dinner, and specials to reduce scanning friction. We introduced visual anchors and quick-jump controls so visitors could get confidence in under 15 seconds.
Campaign-Ready Event Modules
Each weekly event now has a dedicated homepage strip and supporting mini-landing layout. This let social traffic arrive on a page that directly reinforced date, offer, and reservation CTA.
CTA Label and Position Testing
After launch, we adjusted reservation button copy and repeated it at key decision points. The final structure reduced hesitation and improved conversion speed on high-intent mobile traffic.
How Guests Move Through the New Experience
See
Guests immediately understand cuisine style, atmosphere, and trust signals in the first viewport.
Choose
Meal-intent menu paths and event highlights remove uncertainty before a booking decision.
Reserve
Sticky booking actions and repeated CTA placement convert intent quickly on desktop and mobile.
Visual and UX Decisions
Type Hierarchy
High-contrast headlines for quick scanning with practical body text to preserve reading speed.
Action Priority
Reservation controls use the strongest contrast and appear at every major decision junction.
Color Tokens
#D8AB4D
#0F1A28
#79DBD5
#F3F5F8
Weak Reservation Path
Users could not quickly find reserve actions or event-night details, causing drop-off before booking.
Reservation-First Architecture
I rebuilt layout hierarchy around menu confidence and reservation intent with strong CTA repetition.
Premium but Fast to Navigate
The visual tone supports brand personality while keeping navigation and booking controls frictionless.
More Tables Booked Online
The website became a dependable reservation channel rather than a static information page.
Measured Outcomes at 8 Weeks
MetricBeforeAfterImpact
Reservation Conversion4.4%5.9%+34%
Time to First Booking Click37s19s-49%
Event Campaign ConversionLowHigher+26%
Execution Timeline
A focused four-phase process to increase reservation conversions and campaign effectiveness.
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Discovery and Friction Audit
Mapped where users dropped before reservation completion, especially on mobile flows.
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Information Architecture
Reorganized pages by decision sequence: menu confidence, social proof, then reservation action.
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Design and Build
Built responsive booking pathways with event-focused modules and stronger CTA hierarchy.
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Launch and Optimization
Refined button labels and placement based on behavior data to improve conversion speed.