Embroidery Quote Funnel Redesign

A service-intake redesign focused on replacing low-detail quote requests with structured, high-quality submissions from teams, schools, and local businesses.

Quote Builder UX Use-Case Navigation Lead Qualification Operational Efficiency

Build Something Similar Back to Case Studies

Qualified Inquiries

47%

Increase in high-detail quote requests.

Quote Prep Time

Down from 18 minutes per request.

Revision Rounds

31%

Drop in revisions due to better intake quality.

Qualified Leads

+47%

High-detail quote requests.

Prep Time

-61%

Quote prep reduced significantly.

Revisions

-31%

Fewer rounds before approval.

Embroidered apparel and custom goods display

Project Snapshot

From Generic Contact Form to Guided Intake System

The old form generated volume, not quality. The new quote system was built to collect key production details up front so the shop could estimate faster and reduce back-and-forth before approval.

Form Architecture

Guided Quote Builder

Intake now asks for garment type, stitch count range, order volume, due date, and artwork references in one structured flow.

Use-Case Routing

Intent-Led Entry Paths

Users choose pathways like school spirit wear, business uniforms, or team apparel so examples and options feel relevant immediately.

Confidence Layer

Visual Helper Blocks

Inline examples and plain-language helper copy reduce confusion for first-time buyers unfamiliar with embroidery terminology.

Operational Gain

Faster Quote Turnaround

Higher-quality inputs reduce internal clarification loops and let the team deliver accurate quotes much faster.

Performance Detail

Measured Outcomes at 6 Weeks

MetricBeforeAfterImpact

Qualified InquiriesBaselineHigher+47%

Average Quote Prep Time18m7m-61%

Revision RoundsFrequentLower-31%