Increase after bundle architecture changes.
Signature Case Study
Willow Candle Bar
Candle Bar Ecommerce Lift
A conversion-led storefront redesign built to increase bundle purchases, reduce mobile abandonment, and improve seasonal launch performance without increasing ad spend.
Bundle Conversion
Product Page UX
Seasonal Launch Framework
Mobile Checkout Behavior
Up from 6.1% within the first month.
Lift after product detail and trust updates.
From Browsing Catalog to Purchase Confidence
The original store had strong traffic but weak conversion momentum. Users struggled to compare scents, understand bundle value, and decide quickly on mobile. The redesign focused on reducing decision fatigue and increasing checkout intent.
Scent-Family Navigation
Products were grouped into clear scent families with visual tags and occasion labels so users could self-filter faster without opening every product page.
Built-In Bundle Pathways
Prebuilt bundle cards were added around common buying intents like gifts, seasonal sets, and relaxation packs, reducing effort at decision points.
Shipping and Burn-Time Clarity
Shipping windows, burn-time ranges, and scent profile confidence copy were moved above fold on mobile to remove hesitation before add-to-cart.
Reusable Seasonal Template
A reusable launch structure lets the brand spin up holiday and seasonal campaigns quickly while preserving consistent conversion blocks.
How Shoppers Move Through the New Store
Filter
Users quickly narrow options by scent mood, occasion, and collection type.
Compare
Clear comparison cards and concise micro-copy improve confidence in bundle value.
Buy
Friction is reduced with transparent shipping context and stronger checkout cues.
Measured Outcomes at 4 Weeks
MetricBeforeAfterImpact
Average Order Value$42$52+24%
Bundle Conversion6.1%10.4%+70%
Mobile Add-to-CartBaselineHigher+19%